La Beautée is an all-girls speakeasy nightclub located in New York City, New York. This speakeasy has a fancy and elegant vibe to it all while maintaining the grunge and nightlife of a typical nightclub. We brought this idea of an all girls speakeasy nightclub to life with the use of vibrant colors such as pink and purple, as well adding a texture to tie into that grunge aesthetic. The main logo is the all text logo which can be interchanged with the “B” and stars symbol as an Icon logo. This get-away location caters to women who want to destress and have a good time with fellow ladies in a carefree environment meant just for them.