Bounty Paper towel is a famous paper towel brand and a general house hold product. My aim for this project was to advertise the paper towel’s ability to absorb great amounts of water as compared to competing brands. The concept of showing dried-up water sources such as a lake, pool and river, with a giant bounty roll being the culprit for the absence of water was a hyperbole used to convey the quality of the brand. Hence, the reformatted tagline “Leaves No Trail Behind”.